ZADANIE 1 STR. 73

[przykładowy dialog; A – uczeń, B – egzaminator]

A: Good morning. I’d like to ask for a salary raise. For the last four years, I’ve been working as a junior brand manager. Over this time, I’ve taken on a lot of new responsibilities. Apart from running and supervising numerous projects, I now oversee a larger team and coordinate cross-departmental marketing strategies. I also manage key partnerships with influencers and external agencies, which has significantly improved our brand visibility and customer engagement.

B: Can you name your most successful projects?

A: Well, last month I launched a campaign for our new product, and it’s been very successful –our sales have gone up by 13%. In February, I coordinated a campaign for our new line of products, Red Line Shoes. A year ago, I was in charge of a highly effective billboard campaign, where billboards featuring shoelaces in different colors and sizes helped us promote new shoe models. Additionally, I’ve recently been responsible for introducing data-driven marketing strategies, which have improved our advertising efficiency and return on investment (ROI).

B: Sounds impressive.

A: Apart from those successful projects, I’ve also been improving my skills. This year, I completed my post-graduate managerial studies and learned to communicate in German, which helps when working with international partners. I’ve also finished several courses related to brand management, digital marketing, and consumer behaviour analytics.

B: And what type of post-graduate studies did you do?

A: Law and Brand Management. It’s been very useful for my job, especially when handling legal aspects of advertising campaigns and intellectual property. On top of that, I’ve attended several academic conferences, where I have given speeches on our most successful marketing strategies and emerging industry trends.

B: Well, I must say I’m impressed. What kind of rise are you thinking about?

A: PLN 1200. Given my increased responsibilities, new expertise, and contribution to the company’s growth, I believe this reflects the value I bring to the team.

B: You know I need to discuss it with other managers. I’ll let you know.

A: Okay, I appreciate your consideration.

ZADANIE 2 STR. 73

[przykładowa wypowiedź, przykładowe pytania egzaminatora]

In the picture, I can see a woman and a child. The woman is wearing a red T-shirt and white trousers. The kid is wearing a striped T-shirt and black trousers. He’s sitting in a shopping trolley. I think that they’re in a supermarket. That’s because all those shelves and fridges filled with fruit and vegetables are quite large and long. Both the mum and the child are reaching for lemons, oranges, or some other yellow fruit. In the background, I can see two big fridges, where shop assistants usually store fizzy drinks in cans and bottles. And sometimes also alcohol. In front of one of the fridges there’s a freezer with some frozen fish, meat or other products. In the shopping trolley there’s a lot of fruit and some vegetables so I would say that the family eats healthy.

1. Why is this woman doing the shopping with her child?

The woman is probably doing the shopping with her child because she might not have anyone to leave him with, or she simply wants to spend time with him. It could also be a way to teach the child about making healthy food choices and being responsible. Some parents take their kids shopping so they can learn how to compare prices, choose fresh products, or even help with small tasks like picking fruits and vegetables. It might also be part of their usual routine, and the child enjoys going to the supermarket with his mum.

2. What are the advantages and disadvantages of shopping in supermarkets in comparison to local convenience grocery shops?

Supermarkets are larger and there’s a wider variety of products available. In most cases their prices are lower than at a local grocery shop. Supermarkets also have longer opening hours, which is extremely important if you work untill late afternoon. They’re often open on the weekends. On the other hand, shopping at a small shop takes much less time. You normally don’t have to queue. You can also chat with the shop owner.

3. Describe the last time you went shopping.

Last Saturday, I went shopping with my mum. First, we went grocery shopping. We bought some food for dinner on Saturday and Sunday. Next, we went to the shopping mall, because I needed a new pair of jeans and a few T-shirts. I managed to buy them all in one shop, so after just three hours, we were back home.

ZADANIE 3 STR. 74

[przykładowa wypowiedź, przykładowe pytania egzaminatora]

If I were to advertise a new product made by my company, I’d definitely choose to buy advertising space on a web page, or rather websites. In my opinion, the internet is the best way to promote a product or service. That’s because most people spend a few hours a day browsing websites, checking latest news, reading some articles, watching videos on YouTube. And on all of those websites or apps, you can put your advertisements, for example, pop-up ads. Of course, the ads must catch your eye; they must be colourful.

I wouldn’t advertise a product in a newspaper because not many people read them. I think that 50–60 60% of readers only look at specific pages, for example, sports, local news. And they won’t even look at the advertisement pages.

I wouldn’t choose a TV commercial, either. That’s because nowadays fewer and fewer people watch TV. Commercial breaks are very long, and people don’t sit in front of the TV. They go to the kitchen to grab something to eat, they check websites or social media. So only 10–15% of people who watch a movie will watch the commercial.

1. What sources of information are most reliable nowadays? Why?

I think that these days the most reliable source of information is the internet. You can browse any website you want. There’re different online newspapers, including foreign ones, so the same events are described from different points of view. But at the same time, it can be a very unreliable source of information if you don’t know which websites you can trust. You also need to verify information.

2. Do people still listen to news on the radio? Why? Why not?

In my opinion, some people, usually elderly people, still listen to news on the radio. Also, people who drive often listen to it. I do it myself. I think news on the radio still make sense. News on the radio are always at the same time, they last five or six minutes, so you get the most important information.

3. Do you think that TV commercials still encourage people to buy some products? Why? Why not?

I think that there’re still many people who sit in front of TV in the evening and watch movies of TV series. So they also watch commercials during commercial breaks. And if a commercial is interesting enough and grabs their attention, there’s a chance that it will make people buy some products. We can still see that rich companies produce and show TV commercials, so it probably makes sense for them.

4. How can we ensure that the information available in the media is reliable?

We have free speech nowadays, so it’s not easy to control the media, and maybe we shouldn’t do that at all. We can only educate people to verify information online and appreciate good journalists. We could also punish people who spread lies or rumours, and tell people that this is reliable information. It’s also hard to catch them.