Przykładowe dialogi, opisy, odpowiedzi na pytania ZESTAW 9 |
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Zadanie 1 [4 minuty] A: Good morning. I’d like to ask for a salary rise. For the last four years, I’ve been working as a junior brand manager. There’re quite a lot of projects I’ve run myself or supervised. I’ve got more responsibilities now and I work more effectively. B: Can you name your most successful projects? A: Well, last month I launched a campaign for our new product. It’s been very successful. Our sales have gone up by 13%. In February, I coordinated a campaign for a new line of our products, red line shoes. And a year ago, I was in charge of a very successful billboard campaign. Billboards with shoelaces of different colours and sizes helped us promote new models of shoes. B: Sounds impressive. A: Apart from those successful projects, I’ve been also improving my skills. This year I finished my post-graduate managerial studies. Also, I’ve learnt to communicate in German. I’ve also finished a few courses connected with brand management. B: And what type of post-graduate studies did you do? A: Law in brand management. Very useful for my job. What’s more, I’ve attended several academic conferences where I gave a few speeches on our most successful campaigns. B: Well, I must say I’m impressed. What kind of rise are you thinking about? A: PLN 1200. B: You know I need to discuss it with other managers. I’ll let you know. A: Okay. Zadanie 2 [3 minuty] In the picture, I can see a woman and a child. The woman is wearing a red T-shirt and white trousers. The kid is wearing a striped T-shirt and black trousers. He’s sitting in a trolley. I think that they’re in a supermarket. That’s because all those shelves and fridges with fruit and vegetables are quite large and long. Both the mum and the child are reaching for lemons or oranges or for some yellow fruit. In the background, I can see two big fridges, where shop assistants usually put fizzy drinks in cans and bottles. And sometimes also alcohol. In front of one of the fridges there’s a freezer with some frozen fish, meat or other products. In the shopping trolley there’s a lot of fruit. And some vegetables. So I would say that the family eats healthy. 1. Do you have any loyalty cards supermarkets or other businesses? Why? Why not? How can you can benefit from them? I have a few such cards. For instance, in Biedronka and Auchan. And I must say I actually benefit from them. In Biedronka there’re often bargains and special offers for different products. Only for club members. So, for example, I can buy two products for the price of one, sometimes, even three. 2. What are the advantages and/ or disadvantages of supermarkets in comparison with local grocery shops? Supermarkets are larger and there’s a wider variety of products available. And in most cases their prices are lower than at a local grocery shop. Supermarkets also have longer opening hours, which is extremely important if you work till late afternoon. They’re often open at the weekends. On the other hand, doing the shopping at a small shop takes a lot less time. You normally don’t have to queue. You can also chat with the shop owner. 3. When was the last time you went shopping? Where did you go? What did you buy? Last Saturday, I went shopping with my mum. First, we went grocery shopping. We bought some food for dinner on Saturday and Sunday. Next, we went to the shopping mall, because I needed a new pair of jeans and a few T-shirts. I managed to buy them all in one shop, so after three hours we were back. Zadanie 3 [5 minut] If I were to advertise a new product made by my company, I’d definitely choose to buy advertising space on a web page, or rather websites. In my opinion, the Internet is the best way to promote a product or service. That’s because most people spend a few hours a day browsing websites, checking latest news, reading some articles, watching videos on YouTube. And on all of those websites or apps you can put your advertisements, for example, pop-up windows. Of course, the adds must catch your eye; they must be colourful. I wouldn’t advertise a product in a newspaper because not many people read them. I think that 50 or 60% of readers only look at specific pages, for example, sport, local news. And they won’t even look at the advertisement pages. I wouldn’t choose TV commercial, either. That’s because nowadays fewer and fewer people watch TV. Commercial breaks are very long, and people don’t sit in front of the TV. They go to the kitchen to grab something to eat, they check websites or social media. So maybe 10 or 15% of people who watch a movie will watch the commercial. 1. What sources of information are most reliable nowadays? Why? I think that these days the most reliable source of information is the Internet. You can browse any website you want. There’re different online newspapers. Also, foreign newspapers. So given events are described from different points of view. But at the same time, it can be a very unreliable source of information if you don’t know which websites you can trust. You also need to verify information. 2. Do people still listen to news on the radio? Why? Why not? Is there any point in it? In my opinion, some people, usually elderly people, still listen to news on the radio. Also, people who are driving a car listen to it. I myself do it. I think news on the radio still make sense. News on the radio are always at the same time, they last five or six minutes, so you get the most important information. 3. Do you think that TV commercials still encourage people to buy some products? Why? Why not? I think that there’re still many people who sit in front of TV in the evening and watch movies of TV series. So they also watch commercials during commercial breaks. And if a commercial is interesting enough and draws their attention, there’s a chance that it will make people buy some products. We can still see that rich companies produce and show TV commercials, so it probably makes sense for them. 4. How can we ensure that the information available in the media is reliable? We have free speech nowadays, so it’s not easy to control the media, and maybe we shouldn’t do that at all. We can only educate people to verify information online and appreciate good journalists. We could also punish people who spread lies or rumours, and tell people that this is reliable information. It’s also hard to catch them. |